LOBUSCO
Lobusco, el speakeasy que estás buscando...¿o en realidad te está buscando a ti? Inspirado en leyendas urbanas de aquellos "monstruos" de los que todos hablan pero en realidad nadie ha visto. Lobusco es un personaje perseguido por las autoridades por el exceso de diversión que ha creado.
El nombre y el concepto giran alrededor del juego de fraseo famoso en Mérida “lo busco, lo busco, pero no lo busco” que consideramos ideal para un speakeasy
"Lobusco te está buscando"
NAMING+BRANDING
Lobusco, the speakeasy you're looking for, or is it looking for you? Inspired by urban legends of "monsters" everyone talks about but no one has seen. Lobusco is a character wanted by the authorities for wreaking havoc through excessive fun.
The name and concept are founded in a famous phrasing in Yucatán that translates literally to “I look for it and look it but can’t find it” The verb buscar is used in both ways, looking and finding, this is why we considered it ideal for a speakeasy.
"Lobusco is looking for you"
