MONDAY FITNESS
Monday Fitness se reinventó tanto física como conceptualmente, este proceso los llevó a querer redescubrir la manera de abordar la marca. Con un diseño much más dinámico, una M que se convierte en una ligadura que lleva a todos los procesos del bienestar y una paleta de colores vibrante, Monday Fitness cambió de ser una marca estática a una marca con mucho movimiento y agilidad. El concepto general y los textos escritos para la marca fueron de la mano con el proceso visual, motivación, empatía y calidez por ser parte de la comunidad Monday.
NEVER TOO EARLY, NEVER TOO LATE. EVERYDAY IS MONDAY
VISUAL IDENTITY REDESIGN+ BRAND STRATEGY
Monday Fitness was evolving and needed a brand identity that would stand next to it's vision and values. They were in the middle of a full reconstruction, redesigning the gym, processes and of course, the way they looked. With a complete new way of approaching the brand, we started with the concept of the M surrounding everything and moving through the gym and visuals, this gave us a much more dynamic icon and enough leg room to present new copywriting that could stand out, the result, a much more vibrant brand that can speak to it's clients in a looser and closer way.
NEVER TOO EARLY, NEVER TOO LATE. EVERYDAY IS MONDAY
NEXT PROJECTS
PINGÜINO
9 HERMANOS
LEAVESAFE