THE HUMAN COLLECTION
Our client hired us to work on the naming and identity of 4 hotels located in Mexico City and Oaxaca, however, during the briefing and primary investigation we discovered that the project needed a formal operator brand, and that’s where we started.
The Human Collection Hotels is the beginning of a hotel chain with the goal of expansion throughout the country, with a particular core and motif centered on the person.
Whether you’re a guest or a worker, you will always be the most important part of the equation.
We are Humans being
NAMING+BRANDING
Originalmente fuimos contratados para llevar a cabo la identidad de 4 hoteles en CDMX y Oaxaca, sin embargo durante el brief y la investigación inicial nos percatamos que no existía la figura del operador dentro de la arquitectura de marca, y decidimos empezar por ahí.
The Human Collection Hotels es el cimiento de una cadena de hoteles con planes de expansión por el país, con una esencia particular: una filosofía basada en la persona, ya seas un huésped o un colaborador de la empresa.
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